The Spanish League is set to play a regular-season La Liga match in the United States as part of a new 15-year deal to promote the league in North America.
The league announced on Thursday that it had agreed on a joint venture with Relevent, a multinational media, sports, and entertainment group, the company behind the annual pre-season International Champions Cup.
La Liga said in a statement: “As part of the agreement, La Liga plans to bring a regular-season club match to the United States, the first to be played outside of Europe.”
The possible date or location for the match, or of which teams it might involve is yet to be confirmed.
However, reports in the US said it could happen as early as this season, with Miami mentioned as a possible venue.
According to Stephen Ross, the owner of Relevent, and the Miami Dolphins NFL team believes it’s a step in the right direction.
“This extraordinary joint venture is the next giant leap in growing soccer’s popularity in North America,” said Ross in a statement.
“This unique relationship will create new opportunities for millions of North American soccer fans to experience the most passionate, exciting, and the highest level of soccer in the world.”
La Liga president Javier Tebas said: “We’re devoted to growing the passion for soccer around the world. This ground-breaking agreement is guaranteed to give a significant impulse to the popularity of the beautiful game in the US and Canada.
“Relevent has filled stadiums across the U.S. with the International Champions Cup, and we’re thrilled to partner with them on a joint mission to grow soccer in North America.”