Manchester United is no more the highest earning club when it comes to European football, as per the Deloitte Football Money League. Barcelona and Real Madrid have proceeded ahead of Manchester United in regards to the revenue stakes as per the survey of Deloitte of the top twenty earning clubs of Europe.
Manchester United had topped the char last year. The revenue collection fell to €666 million from €676.3 million. Rob Wilson, the football finance expert from Sheffield Hallam University has said that the drop in the ranking of Manchester United was expected.
He states that this was predictable because of the timing of sponsorship renewals and commercials. The big-ticket item such as shirt sponsorship and shirt manufacturing has been renewed and this has improved the overall position of all the clubs.
MUFC is not going to go back to the table of negotiation for some time now. It can be expected that they will stay off spots for some years now. This will probably be with a match day revenue in case they miss out on the qualifications for the Champions League.
The position of United had also been affected by the rates of exchange since the actual revenue which was measured in pounds sterling increased to £590million from £581.2 million. However, the club is still the Number One football brand rated by KMPG and also the most valuable club as per the ratings of Forbes.
Real Madrid has achieved the top spot for the first time since 2014-15.